Home Staging is the process of making a home look more attractive to potential buyers by using professional styling. Also known as house dressing, property styling or property presentation, the process is designed to optimise a property's potential. A stylist will expertly place furniture, soft furnishings and other accessories to try and achieve a faster and more profitable sale of a home.
Why Use Property Styling?
Home buyers fall in love with a property based on their emotions. Great house dressing will allow them to visualise their family living in that home. It is far easier to visualise a family home with great furniture styling, than when the rooms are empty.
A cluttered or poorly styled home can sometimes turn buyers off as much as finding mould, or damages to the property. If a buyer cannot see themselves living in the home within the first 15 seconds then they may write the property off completely. Home staging is proven to help a property sell quicker and often for a higher price. Rather than considering professional property presentation as a moving cost, think of it as an investment in showcasing your property’s potential.
The Benefits of Home Staging
A Sense of Home: The biggest benefit of property styling is that it gives the house a real sense of home. Buyers will instantly be able to imagine how the home will look if they lived there.
Neutral Style: A property stylist will be able to style the home in one consistent style in every room. They will be able to select a style that fits in with your property and target client. Also, they will be able to remove the clutter and distinctly personal items that often prevent buyers from being able to visualise their own family living there.
Highlight the Positives: A property stylist will look at the home from a buyer’s perspective. So, they will be able to highlight all of the positive aspects of the home.
Disguise the Negatives: Need to make a dark room look brighter? Need to make a small room look bigger? Got an awkward feature in a room? Home staging can help you combat all of these issues.
Industry Knowledge: Home stagers style properties all day, every day. This means they have enormous experience at presenting a property in the best way possible. They are aware of current trends and everything else that comes with making a property look great. Their experience will result in a beautifully styled home as opposed to one that is over or under styled.
The All Important Edge: Home Staging will give your home an edge over the other un-styled properties on the market. Your property will be more memorable than the other competing properties.
Sell Faster and For More: Styled properties tend to sell twice as fast as empty properties. On average, a styled property will also sell for a higher price. The small investment in property styling is completely negated by the increase in sale price.
Home Staging is about attracting the best buyer for your home by optimising the potential of the property. Once that buyer walks through the door of a top styled home, they will not want to walk out without making an offer. If you are thinking of selling your home, then definitely consider hiring a property stylist to present your property in its best light.
Until next time…